Narrativ Lab is the culmination of Geoff Galat’s more than 30 year career as one of the top business-to-business technology marketing executives in the world. Geoff has served in virtually every conceivable marketing, product management and strategy role for leading software companies, serving at the C-level for more than 25 years. Geoff has led the marketing organizations of companies such as Mercury Interactive, Luminate, Tumbleweed, Tealeaf, IBM, Silverpop, AGT International and Clicktale